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Analyze your study

Tips for Creating Engaging AI Interviews

Analyze your study

Step 1: View your results

Once your interviews start completing, results update in real time - no need to wait until fieldwork ends.

Access your data:

  • Open your project.

  • Go to the Results tab.

  • Choose between Overview, Questions, Transcripts, or AI Search to explore insights.

Step 2: Understand the types of insights

Tellet automatically processes both qualitative and quantitative elements from every conversation.

Thematic Insights

AI extracts common patterns and topics across all answers.

Output: Interactive themes and clusters.

Verbatim Transcripts

Every voice, text, or video response is transcribed.

Output: Full searchable transcript.

Key Quotes

Highlights most impactful phrases and emotional cues.

Output: Quote cards for reports.

Quantified Responses

Spoken ratings or preferences are converted into data.

Output: Bar charts & visuals.

Emotional & Contextual Signals

Voice and video analysis reveal tone, pace, and sentiment.

Output: Sentiment maps or summaries.

Stimulus Reactions

Links reactions directly to the stimulus (video, image, audio).

Output: Thematic overlay.

Segmentation Filters

After completing a project, you can view differences by audience attributes or screeners.

Output: Filtered dashboards.

Step 3: Filter by metadata or audience

You can analyze results through the lens of different audience groups:

  • Once you completed a project, in the Results tab, click Select Filter → Add Filter.

  • Choose metadata fields (e.g., age, gender, market, device, screener responses).

  • Apply filters to isolate or compare segments.

Example:

Filter by "UK vs. Germany" or "Male vs. Female" to see variation in sentiment or theme frequency.

Step 4: Export and share your results

Tellet supports multiple export options:

  • CSV Export: Full transcript data for further analysis.

  • Copy or Screenshot: For visualizations and charts.

  • Coming soon: PowerPoint exports with charts and summaries.

To export:

  • Open Results → Transcripts → Export Data.

  • Select CSV or TXT to download raw transcripts and metadata.

Step 5: Interpreting your findings

Combine Tellet's qualitative depth with quant-style visuals for a full picture:

  • Use Themes for "what people said".

  • Use Sentiment and Tone to understand "how they felt".

  • Use Quantified Ratings to validate "how strongly they felt".

Quick Tip:

A Tellet study with 100+ voice interviews can yield thousands of words of open-text data—but the AI's automatic clustering and theming reduce analysis time from weeks to hours.