Tellet appoints Yvette Huitema as Vice President, Business Development

AI-moderated interview platform Tellet has appointed Yvette Huitema as Vice President, Business Development.

Huitema joins Tellet following her role as Managing Director of Norstat Netherlands, where she led the business after the acquisition of Respondenten.nl, the company she previously built and served as CEO. She sold Respondenten.nl to Norstat and went on to lead Norstat’s Dutch operations through its next phase of growth.

Her background spans market research, recruitment and panel operations, commercial leadership, and scaling customer insight solutions for some of the Netherlands’ leading research and brand teams.

At Tellet, Huitema will lead business development globally, focusing on strategic partnerships, enterprise expansion, and strengthening Tellet’s position as the engine that powers AI-moderated qualitative research interviews for researchers at the world’s leading agencies and enterprises.

Greg Burke, CEO, Tellet, said: “Yvette brings a rare mix of entrepreneurial drive and deep industry credibility. She understands the research ecosystem inside out, and she knows what it takes to build solutions that researchers love. Her arrival is a big step forward for Tellet as we scale globally.”

“Tellet is addressing a clear gap in the research process: running qualitative interviews with the speed and scale organisations need today,” said Yvette Huitema, VP Business Development at Tellet. “Tellet is growing fast, and I’m excited to contribute to that momentum. What I love most is how the platform combines AI with input from real people, so research teams can move faster without losing the human layer of understanding”.

About Tellet

Tellet is an AI-moderated qualitative research interview platform that helps organisations run customer interviews at scale in over 60 languages. The platform supports open-ended voice, video, image and text responses, and generates insights in hours. Tellet is headquartered in Amsterdam, with an office in the UK.