What Are AI-Powered Consumer Insights? They’re insights drawn from qualitative data, gathered and analysed by AI, rather than through purely manual methods. In Tellet’s case, our platform handles both ends: it moderates conversations with participants—just like a skilled human interviewer would—then processes all that feedback, identifying recurring themes and nuanced sentiments. Rather than juggling diaries for focus groups or wading through piles of transcripts, you set up an AI-led interview and watch the platform surface the patterns that matter.

Why They Matter to Tellet We’ve witnessed the pain of running traditional research: emailing back and forth to book interview slots, transcribing every word by hand, and then coding up responses until our eyes glazed over. By capturing data in real time, Tellet eliminates the need for endless scheduling and manual note-taking. Then, once the interviews wrap up, our AI sifts through everything for the best bits—saving days or even weeks of effort, especially when you need large sample sizes.

Core Benefits

• Streamlined Data Capture: No more messing about with calendar invitations or lengthy phone calls. Tellet’s AI interviewer chats to your participants on your schedule.

• Automated Analysis: Once the interviews finish, you get instant highlights on emerging themes and sentiments.

• Scalability: Run multiple interviews simultaneously—whether you’re talking to tens, hundreds, or thousands of participants—without losing track of the conversation.

• Faster Decisions: Because the process is so quick, you can spot customer preferences and potential pitfalls early, then pivot as needed.

A Tellet Example

Recently, we worked with a company that needed immediate feedback on a new concept. They had a last-minute board meeting looming, and time was tight. Instead of delaying a crucial update, they launched AI interviews through Tellet. Within 48 hours, they had clear, structured insights showing what customers loved—and what left them cold. Armed with that information, they refined their proposal before the board meeting.

Conclusion

At Tellet, we see AI-powered consumer insights as the next step in truly understanding what drives your audience. By capturing and analysing qualitative data in one streamlined flow, you avoid the usual hassles of traditional research, saving both time and money. And with those behind-the-scenes tasks handled, you can focus on taking real action based on what customers genuinely want.